RIZAL COMMERCIAL BANKING CORPORATION
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Lito Villanueva with ( L-R ) Finance Undersecretary Gil Bletran , Monetary Board Member Felipe Medalla , Bangko Sentral ng Pilipinas Governor and Monetary Board Chairman Benjamin Diokno , Trade Secretary Ramon Lopez and Monetary Board Member Antonio Abacan , Jr . at the book launching of Unchartered Beyond : The Taxonomy of FinTech in the Philippines .
Form a pure technology perspective , Villanueva believes that the introduction of those new digital solutions mentioned previously will greatly improve the experience that RCBC is able to provide its customers . His first priority , he explains , is the harmonising and optimising of the company ’ s existing banking products . “ I have my digital transformation equation : 4Ps + 3Vs = PDC ,” he explains . “ The four ‘ Ps ’ relate to people , process , platform , and product - it ’ s all about thriving in a human-centric digital culture and delivering an awesome customer experience . Understanding the process is critical to stay ahead of the development curve , and all of our platforms and enabling infrastructure must be agile .” The three ‘ Vs ’ relate to velocity , value , and volume . “ Agility and speed in execution will give you the velocity ; value is vital in delivering customer adoption and loyalty ; while volume provides growth and scale ,” says Villanueva . “ The result of being successful in these areas is PDC : profit maximisation , data generation , and cost reduction .”
FEBRUARY 2020