TNEX
TNEX
TNEX
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payments , savings , buying food , chatting , entertainment etc . These are delivered via an online marketplace or ecosystem which is supported by the fully digital bank . TNEX-Merchant app allows merchants to post real-time , targeted offers to TNEX consumers .
It is clear that every aspect of customer experience is critical to TNEX . For example , when designing its consumer app , it did not approach a traditional development partner . They engaged with a successful gaming company out of Ho Chi Minh City . Every small detail has been co-designed face-to-face with its customers , even going as far as the design of its own set of emojis to better reflect customer emotions ; payments are gamified – ‘ fired ’ by rockets .
The consumer app has ‘ Planets ’ which customers can visit to browse and purchase products such as clothing , food , education and travel . These products are placed on the planets by merchants through the TNEX Merchant App . The whole ecosystem is fueled by ‘ TNEX Energy ’, a loyalty currency which incentivises a vibrant flow of interactions and commerce between consumers
FEBRUARY 2021