FinTech Magazine February 2021 | Page 103

“ TNEX helps merchants to grow their business online with effective real-time targeted offers , using our ML and AI capabilities . These may be offers to previous customers , anyone who is within a kilometer of the store or to anybody who is likely to be interested , based on insights provided by TNEX deep analytics capabilities .”
TNEX is committed to providing ‘ free everyday banking ’ and a branch-less and personalised , data-driven experience . Carroll believes that TNEX is using
EXECUTIVE PROFILE :

Bryan Carroll advanced technology , data science , robots and automation which will ensure products and costs to serve are , on average , 97 % cheaper than traditional banks .

“ Most banks are trying to optimise analogue processes and existing business models , whereas we are concentrating on a new business model for a largely underserved segment , leveraging a digital-only experience . Key to our success is that we have zero technical debt . All our technology is new and is the most advanced digital technology available ,”
103 Title : CEO
Location : Vietnam
As well as being CEO of Vietnam ’ s first Digital Only SME and Consumer lifestyle banking platform – TNEX , Bryan sits on the board of two fintech firms : Xtremepush , based in Ireland , and adprov . io , based in the US .
Bryan is a highly experienced practitioner in the areas of Digital Banking , Data Science , Digital Marketing , Information Security and Technology Architecture . Before joining MSB he held senior roles with many Banks , Fintechs and Venture Capital companies across Europe , Middle East , Asia and North America , including Rabobank International , Alfa-Bank Russia , Bank of Ireland , Royal Bank of Scotland and National Bank of Abu Dhabi . fintechmagazine . com