TNEX
102
DIGITAL-SAVVY VIETNAM
• 140 million active phone subscriptions
• 61 million internet users
• 70 % internet penetration
• The average consumer on digital media six hours and 30 minutes every day
• The government is in the process of testing 5G
“ Our goal is to be to be profitable by June 2023 and to pay back the investment by February 2024 . Of course we would like to hit profitability sooner but I believe that these dates are prudent . Our operating costs are low and controllable and we can scale easily . Right now we have 108 staff known as ‘ TNEXers ’, growing to 131 by July 2021 .”
The current version of the platform delivers two top-line propositions , B2C and B2B . With regards to B2C and reverting to the central theme of connecting retailers and customers , Carroll states that “ most micro-merchants know how to succeed in the physical business world but not the digital one ”.
“ TNEX gives them the tools , knowledge and real-time data to remove most of the barriers which are preventing micro-merchants from joining in the Vietnamese Digital Revolution .”
For free , TNEX gives every merchant a website , cash management capabilities , qualified , targeted campaign management and inventory management . TNEX-QR allows them to make and accept digital payments . They can even chat in real-time ( TNEX Chat ) with their current and potential customers .
FEBRUARY 2021