NEOBANKS
shorter periods of time . In this instance , a better indicator of success would be task efficiency , where users are both completing tasks and achieving their intended outcome .”
Speeding up the time it takes for consumers to complete tasks and transactions is an area where neobanks should look to hyperautomation , according to Potts .
She adds : “ Hyperautomation enables more sophisticated services to be delivered entirely online , for example securing finance to complete the purchase of a new car .
“ This is the simultaneous use of digital operating systems , workflow , robotic process automation and AI – typically via the cloud – to deliver high-value autonomous processes through intelligent decisions .
JEREMY GRINBAUM
TITLE : AREA VP EMEA COMPANY : AMPLITUDE INDUSTRY : SOFTWARE DEVELOPMENT LOCATION : PARIS
Jeremy Grinbaum has more than two decades of experience in entrepreneurship , and is accomplished as a General Manager and team builder . Now an Area VP at Amplitude , he has also worked for the likes of Google and Microsoft .
70 February 2024