LOUISE POTTS
TITLE : HEAD OF BANKING CUSTOMER ADVISORY
COMPANY : SAS UK INDUSTRY : SOFTWARE DEVELOPMENT LOCATION : UK
Louise Potts , Head of Banking
Customer Advisory at SAS UK , has experience in helping banks to manage risk , protect customers from fraud and deliver great customer experience . This is done by using analytics to turn data into insight and then applying that insight at the right time to maximise impact .
“ It enables a faster , quality service where it ’ s also possible to pass cost savings on to customers .”
Continuing to deploy these technologies with the customer at heart is therefore the key to long-term success for neobanks , as Grinbaum concludes .
“ Taking on legacy institutions is no easy feat ,” he says . “ But , by focusing on understanding their customers ’ goals and ensuring their product is supporting users , challenger banks can come out on top and set themselves up for long-term growth .”
The only question that remains is what incumbent banks will strive to do to keep pace with their digital challengers …
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