sector move away from ‘ shiny and new ’ technology – which , in this industry we all love – to thinking about fintech for social good and how technology and financial services can impact lives for the better ,” Davies told us , highlighting some of the key drivers of this shift , such as environment and inclusivity / personalised experiences , and ideas around gender roles and equality .
Inclusivity and an increased drive for personalised , customer-centric banking services is a recurring trend across the sector . For fintechs , it is at the heart of many of their offerings , given that a personalised experience is enabled by innovative technologies such as AI , machine learning and automation , as well as the better understanding , analytics and use of data . Meniga is one such company . The Icelandic software fintech that provides data-driven digital banking solutions exists with one simple mission : to help people lead better financial lives . It is also behind a pioneering new collaboration with the United Nations that is encouraging banks to allow customers to use cashback rewards to offset their carbon footprint . Quite fittingly , bearing in mind our conversations with Davies , Meniga was present at Money20 / 20 , where we spoke with Andrew Harper , Head of Rewards Partnerships on these themes .
“ It ’ s really crucial for all sectors , including financial services , to align more closely with corporate social responsibility and allowing people to make a choice and support a cause ; we all have a role to play in creating a better planet and our new initiative is
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