bring that innovative functionality to the table . The way we work with a bank , for example , is to help them bring all of those legacy systems , all of that data into a single repository . That allows them to then be more responsive within their own digital channels .”
Considering the future , Harper reiterated the importance of these partnerships , stating that the conversations around fintechs being a threat to incumbents are redundant and , rather , that “ we are better together ”. “ People want seamless financial services ,” he stated . “ It ’ s our focus right now with the various aspects of our rewards programmes , and it ’ s a sentiment that is aligned with the market . The focus is all about using the data available to offer personalisation , those little notifications or moments of delight where you realise that your information is being used to provide you with a great service . It really makes you loyal to a brand .”
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