6 B A N K

DOWNLOADS : 17.9MN

A familiar name , digital bank C6 uses sleek , pared-back branding to make an impression among young Brazilians . It must be working : the app was downloaded nearly 18mn times in the past 12 months . It offers credit and debit cards with a choice of personalisation ; accounts and money transfers ; investments and multi-currency accounts ; plus insurance and even dental plans .

C6 Bank was founded in 2018 by Carlos Fonseca , Marcelo Kalim and Leandro Torres and today employs nearly 4,000 people .

DOWNLOADS : 20MN

PicPay is one of those fintechs that flies under the radar , with a modest reputation that belies the fact it was downloaded 20mn times in 12 months – the first app on our list to pass that milestone . Despite the name , PicPay is undoubtedly a fully digital banking app . With their free digital account , users can send and receive money , pay bills ( including in instalments ), earn cashback on purchases , top up their mobile phone or public transport card , and buy credits for digital services like Uber or pay-TV .

130 January 2023