with 71 % of finance functions hoping to increase their data scientist headcount to meet their objectives by 2030 . As organisations continue to place a greater focus on AI , it ’ s critical that business leaders can trust their AI .
Li : GenAI is set to play an even more prominent role in the future of financial services , and 2024 will likely see accelerated innovation and integration of the technology .
The emergence of so-called ‘ predictive credit cards ’ will use AI to anticipate consumer spending needs based on criteria such as past behaviour and how spending changes throughout the year , dynamically adjusting credit limits and offering tailored rewards accordingly .
The technology can also be used for financial fraud detection , where it essentially acts as a co-pilot for security professionals . GenAI can almost instantaneously identify unusual patterns and then investigate the context by analysing sequential data and determining if fraudulent activity has occurred .
50 January 2024