Raymond Wilson
learning that speeds up the delivery and removes friction from the client ’ s journey with Cashco .
One of the largest challenges that Wilson recognizes is the preservation of the empathetic , personal experience as Cashco increases its digital offerings . “ We know we can be successful when the client sits down at the desk and we have a conversation . But , as we move into a more digital age , we need to start looking at other ways to create those touchpoints and still maintain that relationship while the client benefits from the accessibility of digital products ,” he says . The company ’ s efforts range from simple steps , like attaching an employee ’ s picture to an email to humanize the interaction for the client , to the construction of an entirely new portal to allow for easy access to account information and Cashco ’ s new banking services . Rather than cold functionality that widens the distance between Cashco and its customers , Wilson sees the “ exponential growth of technological applications ” as an enabler for increasingly personalised and empathetic services . “ We ’ re utilizing technology to make our
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EXECUTIVE PROFILE
Raymond Wilson
Raymond Wilson has been with Cashco Financial for 10 years where he started as a VP managing the branch network . In 2016 he was promoted to Chief Operating Officer and now oversees all operations . He has worked in this market for almost thirty years and is very passionate about what Cashco stands for and the people they serve . Wilson has four beautiful children and has been married to his wife Leslie for 13 years . He is also an avid golfer and enjoys the outdoors with his family .
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