FINTECH
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“ There ’ s an obvious time-saving aspect to it , but there ’ s also a hygiene or financial health aspect too – there ’ s total transparency and visibility over any savings portfolio and the freedom to manage that portfolio as they saver wishes ,” Mountford continues . “ The really beneficial thing to our technology in particular is that we can see the different behaviour within the marketplace and analyse what our savers are doing .”
“ The customer is in control ; whatever you do , it has to be delivered in a way that genuinely earns the rights of that customer ’ s loyalty over time ”
JULY 2020
That analysis , Mountford explains , is due to the company ’ s use of data that informs Raisin ’ s proposition . Other technologies that the company employs include automation and automated account sign up solutions , and an advanced API that can enable the exchange of customer data across the company ’ s dashboard . “ The key to the customer aspect of it ,” says Mountford , “ is the online banking systems that we have developed . So , once the customer has registered they are active in a very secure environment that lets them transact , interact with products and service – it ’ s a true ecosystem model .