DATA-DRIVEN FINANCE
PAYMENT SOLUTIONS
70 adoption everywhere right now , from healthcare to meteorology , financial services and fintech appear to be one of the areas most readily tackling adoption .
From providing granular data points ( and therefore more personalised customer experiences ) to increasingly personalised and integrated customer experiences , IoT has the potential to supercharge the fintech payments space and dramatically reshape the industry . Here , we explore some of the biggest applications for this new “ Internet of Payments ( IoP )”, and the companies turning this powerful new technology to their advantage .
DATA-DRIVEN FINANCE
The financial services sector has been using customer and contextual data to make better , more informed decisions for hundreds of years . The more data an organisation can gather , the better it can protect its interests and create value for itself and its customers . In a sense , the proliferation of IoT devices is just more of the same . Today , 3.5 billion people own and use a smartphone which collects massive amounts of data from a single endpoint . In fact , the rate at which we as a species create data is exponentially increasing . It ’ s estimated that 90 % of all the data in the world was created in the last two years . IoT devices may help us process payments , monitor metal fatigue and know when to order printer ink , but all those applications are , at their core , data gathering . IoT devices are sensory endpoints that collect information about the world around them . With the number of IoT devices set to increase dramatically over the coming decade , the amount of data available to everyone from retailers to insurance agencies is set to experience another exponential hike .
In the fintech sector , this information is expected to be invaluable .
JULY 2020