“ From the comfort of their homes to the confines of their cars , people want to make purchases when they want and where they want ”
— Sherri Haymond , EVP , Digital Partnerships , North America , Mastercard manage queues , handle the meet-andgreet process and create personalised ATM experiences .
According to Iflexion ’ s report , “ newgeneration … beacons can detect customers ’ presence at a distance of at least 50 meters , presenting banks with an opportunity to prompt visits to a branch by pushing relevant reminders to the customers ’ phones .” The result is increased customer interaction with physical locations using the power of digital banking . The bank also gains access to new data points relating to customer behaviour and preferences .
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ABOUT MASTERCARD
As one of the world ’ s biggest payment providers , Mastercard has executed hundreds of projects and partnership goals with IoP solution and product providers over the last few years . The company also promotes integrations and partnerships throughout the IoP ecosystem through its Mastercard Engage platform . Mastercard Engage helps customers find technology partners who make their payments strategies a reality by supporting NFC wallets and payment devices , as well as QR Code payments and card-on-file ecommerce . “ Mastercard ’ s exciting journey in the wearables space is a testament to our commitment to driving contactless payments ,” said Ben Gilbey , Senior Vice President , Digital Payments and Labs , Asia Pacific at Mastercard in a press release last year . “ We offer a range of solutions to help fintechs rise to the next level and scale their business more rapidly through access to powerful resources , tools and insights .”
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