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ABOUT AMAZON GO
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One of the most prominent examples of IoP integration into physical retail spaces is Amazon Go , an IoT beacon enabled service that allows customers to walk into a store , pick up any items and leave without having to use a checkout lane . A combination of computer vision , sensor fusion , and deep learning powers the Amazon Go app and stores . “ Just Walk Out Technology automatically detects when products are taken from or returned to the shelves and keeps track of them in a virtual cart . When you ’ re done shopping , you can just leave the store . Later , we ’ ll send you a receipt and charge your Amazon account .”
This is one of the most advanced examples of an IoP which reduces the need for customers to interact with credit cards , or even their phones . As of April 2020 , there are 25 Amazon Go stores active across the US , and recently announced plans to offer Just Walk Out technology to third party retailers . Last month , Derek Viita , Senior Analyst and report author for Strategy Analytics commented , “ If cashier-less concepts such as Amazon Go become more widespread , we would expect to see continued growth in consumer adoption of forms on contactless payments .”
JULY 2020