FinTech Magazine July 2024 | Page 52

B4B PAYMENTS
Over the past 18 years , B4B Payments has demonstrated its resilience and adaptability in the ever-changing financial technology landscape . Born in 2006 amid the aftermath of the dot-com bubble , the company has navigated various industry shifts across its remarkable growth journey .
When B4B Payments was in its infancy , the term ‘ fintech ’ hinted at a future characterised by uncertainty and technological advancement , far from the regulated , high-investment landscape we recognise today .
Today , the company remains focused on its mission of making payments effortless for all businesses by reducing the barriers of time and cost . B4B Payments has expanded into international payments and foreign exchange ( FX ), managing licenses and BIN sponsorships for third parties and partners .
This evolution represents not just substantial growth but a transformation from a consumer-centric prepaid card provider to a full-stack Banking-as-a- Service ( BaaS ) provider . The company has focused on mastering the art of delivering complex payment solutions , especially in expense management and payouts , that are seamless and simple to use in international markets , paving the way for a future of endless possibilities .
Leadership and Evolution Under the leadership of Co-founder and Chairman , Paul Swinton , B4B Payments has charted a unique course in the industry ’ s evolving landscape . Reflecting on the company ’ s trajectory , Swinton and his business partner , Rob Anderson , embarked on an innovative journey that led B4B Payments to its current status as a fast-growing B2B BaaS provider , following their first foray into payments with a consumer prepaid card programme .
Swinton ’ s background in consulting , particularly in Enterprise Resource Planning ( ERP ) implementations , facilitated his transition from IT integrations to finance . This shift was spurred by a mutual friend introducing him to prepaid card programmes , laying the foundation for B4B Payments ’ pioneering journey in fintech .
“ We ’ ve gone from being a consumer card offering to focusing on business solutions , business payments and e-money accounts . Now , we ’ re into global payments and FX , managing licences and BIN sponsorships for third parties and partners ,” Swinton explains .
From Strategic Partnership to Acquisition B4B Payments ’ expansion into international payments gained significant momentum with its integration into the Banking Circle Group in 2019 . An international , proprietary and cloudbased banking solution provider offering scalable financial infrastructure and a real-time clearing and settlement network , Banking Circle had served as a valued supplier for B4B Payments , laying the groundwork for a mutually beneficial partnership .
52 July 2024