FinTech Magazine July 2024 | Page 66

B4B PAYMENTS

“ We ’ re starting to see AI , particularly Gen AI used in the consumer payments space ”

PAUL SWINTON EXECUTIVE CHAIR B4BPAYMENTS
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Lawlor says B4B Payments offerings are not just unique , and they are compelling . “ We provide all the payment offerings that businesses could possibly need , and our approach allows them to embed these modules seamlessly . We have everything they need – the products , the experience , the services , the know-how and the ambition to support their growth . This should pique the interest of our stakeholders and potential clients .”
To get there , B4B Payments must keep proving itself , particularly in the US , Draper says .
“ Compliance and regulation will always be a moving target . Operating a B2B model means we need to master US compliance ; it will always be a challenge , but it ’ s one of the main reasons we ’ re in business .”
Indeed , Jennings believes the expertise of B4B will see them through on their mission to become “ well-known in the US ”.
“ This is something we ’ re expecting now ,” Jennings adds . “ We ’ ve got very ambitious targets , and I ’ m very excited to review our progress this year to see how we ’ re getting on to meet those aims .”
“ We ’ ve spent the last few years adding new products and services , and now it ’ s about making sure we offer these out to the fullest potential for our clients .”
Leveraging the latest technologies is what has helped deliver B4B into its position of promise today , and Swinton always has his eye out on where the next swathe of innovation can be applied to take B4B ’ s product suite to the next level .