FinTech Magazine June 2019 | Page 96

BUILDING ON SUCCESS
ALTERNA
96 himself available to answer questions on Twitter – even on weekends . “ It makes everyone feel good that when they have a question , they can ask it , and they ’ re going to get an authentic , honest response .”
BUILDING ON SUCCESS
Having unlocked the cannabis market , developed the first digital mortgage and scooped a plethora of awards ,
Alterna shows no signs of slowing down . Over the coming months and years , the bank will continue to transform the way it serves its customers . “ The big focus for us going forward is to really build out our CRM capability so we can create more intimacy . Then we want to deliver better content . We want to improve on the digital dialogue that can happen with the customer in terms of chat capability .”
JUNE 2019