BROADSPIRE , A CRAWFORD COMPANY
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“ One of the strategies that I ’ ve used is to ( imaginatively ) step outside of the company to look at a problem from another perspective . I think ‘ what would a fintech company do ?’ ‘ What would a tech-first company do to solve this problem ?’”
— Joel Raedeke , SVP , Broadspire up through the Chief Client Officer rather than the head of IT has been a formative aspect of Raedeke ’ s career . This has shaped his conviction that technology has to be focused on the clients ’ objectives , rather than being siloed within the organisation . After a five-year period ( 2007-2012 ) as VP for Strategic Outcomes with ESIS , Raedeke returned to Broadspire as SVP of Analytics before rising to his current position in early 2019 .
Raedeke ’ s client-focused background is foundational to his approach
JUNE 2020