example of great minds achieving great things . “ SAVVI is based upon beautiful equations that can describe a customer ’ s entire financial life . We then use advanced causation techniques to solve them ,” says Mourtzinou .
The company ’ s process involves the utilisation of computation processing and applied analytics to help clients determine their best course of action for a sounder financial future . This is achieved through sophisticated optimisation and scaled with cloud . A highly complex process , the company is nonetheless capable of condensing a customer ’ s financial life into a simple , actionable plan . “ If you ’ re
“ We truly believe in what we ’ re doing and our actions always refer back to our mission : trying to help people . It ’ s important to have a mission , stick to it and do your best ”
— Gina Mourtzinou , CEO , SAVVI doing financial planning , you basically have to solve how to create a plan for an entire lifetime ,” she continues . “ You have to offset short-term goals with long-term ones , which is hard in mathematics . Optimisation usually works much faster when everything is continuous , but life decisions are not continuous : you decide to buy a house or not to buy a house ; you decide to retire or not retire . It ’ s very complicated .” SAVVI overcomes this complexity by adopting a ‘ robust optimisation ’ approach ; one which is not perfect under every circumstance , but provides the most optimal path given the available data .
It can be easy , in an increasingly technological world , for customers to miss out on bespoke ‘ human touch ’ which is often crucial for reassurance when dealing with financial matters . The versatility of SAVVI ’ s solution is a reminder that digital platforms can be as good , or sometimes even better , than a financial advisor . “ That ’ s the nice part of this platform : somebody can have all their specific goals tailored into a personalised pathway ,” adds Murphy . The reason for SAVVI ’ s
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