Using this combination , SAVVI is able to give clear , unbiased advice on why a customer should pick a certain insurance product , for example . Making it clear that the company is not compensated by any particular party for its advice , Murphy underscores that customers should always feel their best interests are being taken into account . Instead of pursuing selling insurance packages one-on-one , as in a retail transaction , SAVVI partners with different companies in the industry which work with employers , who then offer packages to their employees . “ By entering through the employer , we are able to integrate with the employer ’ s benefits and pull that data immediately into the system ,” she explains . “ This way , SAVVI is able to look at an employee ’ s company ’ s benefits to help optimise their available choices .”
The company ’ s fusion of next-gen technology with a truly customer-centric approach is an exemplary model for the best that financial services can offer . “ What financial service companies should do with technology like AI is basically create a client-centric approach ,” states Mourtzinou . “ I think
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