HOOPP broader goal in mind : enhanced ease for end-users , leading to greater productivity among employees and therefore a better experience for members .
This isn ’ t the only way HOOPP is seeking to improve the member experience - it has also invested in a new , more modern , fully integrated portal . “[ Members ’] feedback has been that , with the service we ' re providing through that technology , we have enhanced both our rating and the perception of our services ,” says Murray . However , he adds , the need to balance technology with efficiency and members ’ requirements is always present .
“ We ’ re not a massive IT shop , so the real challenge for organisations like HOOPP is finding the perfect balance between adding and maintaining so many different technologies . We ' re always searching for refinement and rationalisation .”
HOOPP has a tangible sense of purpose and direction , qualities that subsequently guide the organisation when choosing IT partners and vendors . While looking for the most long-lasting relationships possible , Williams pointedly asks , “ Do they share our values , does their roadmap align with ours , do they have long-term vision and are they able to keep pace with us ?”