FinTech Magazine - June 2022 | Page 106

DOJO street looks like . That ’ s why Dojo is focused on empowering the experience economy by creating the tools and technology that help their customers to turn transactions into meaningful relationships .
“ It ' s great for consumers who have a better experience . And it ' s great for our customers , who can see repeat spending – they see engagement , loyalty , and they can optimise their offering to be more successful ,” says Masters . “ Playing on the emotional , the enjoyment wrapping up into the experience of buying things that
Dojo is currently empowering over 50,000 businesses across the UK , deploying card machines in over 43,000 locations .
“ Customers love Dojo because we provide an amazing experience , super-fast payments and the ability for customers and consumers to connect , to create better experiences for people to enjoy themselves more ,” says Masters .
“ You know , we ' re all humans . We seek enjoyment . Whenever we want to go to the pub or to a shop , we want it to be a positive experience , even if we don ' t really realise it . Recently , we ' ve done some research and one in three of us are willing to pay more for a better experience , regularly . And that could be up to 25-30 % more *.”
Based on this research , Dojo believes that this isn ’ t just an evolution : it ’ s a complete redefinition of what the future of the high

“ We think we have the best payment product in the UK and we ' re making it better and better with every passing day . The UK is one of the most advanced and one of the most competitive markets in the world . So we know when we take it abroad , our friends overseas are going to love it , too . And I think it ' s going to do even better ”

NICK FRYER CHIEF TECHNOLOGY OFFICER , DOJO
106 June 2022