DOJO
“ Recently , we ' ve done some research and one in three of us are willing to pay more for a better experience , regularly . And that could be up to 25-30 % more ”
CHARLIE MASTERS HEAD OF PRODUCT , DOJO
“ Part of our expansion is to build the ordering process into that , so you can order ahead of time ,” Fryer explains . “ You can order whatever you ’ re going to have at the restaurant and then pay for it before you even turn up .”
“ This is what we are terming the experience economy , the growing part of the high street . But beyond that , we ' re going to take our great product forward and that ' s Dojo in its current form .”
Dojo plans to take steps into other European countries , with Western Europe as one of its first targets .
“ In terms of card markets , the UK is one of the most advanced and one of the most competitive , as well as one of those with the narrowest , thinnest margins . So we ' ve taken on this really quite difficult environment and our customers really value the productwe ’ ve created ,” Fryer says . “ We are hopeful that we ’ ll do well there , too . So we ’ re going to expand the product out , add more features and then take it abroad .”
“ Trying things out that we know are succeeding in the UK , in markets in different parts of the world . But that also includes expanding our people teams , our product teams , our technology teams in a way that helps us to facilitate greater success for our customers ,” Masters adds . “ We have such a big ambition to empower businesses to thrive in the experience economy – at home and abroad .”
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