COINBASE
BLOCKCHAIN & CRYPTO
Yet Brian saw opportunity in crisis, positioning Coinbase as the secure, user-friendly alternative that even your grandmother could use.
This approach has evolved into Coinbase’ s defining characteristic. While competitors chase every new crypto trend, Coinbase has methodically built a comprehensive ecosystem that extends far beyond simple trading.
Today’ s platform encompasses institutional investment services, custody solutions and even a Visa debit card for everyday spending – all wrapped in an interface designed to feel as familiar as traditional banking.
“ We’ re a one-stop shop,” the company states simply, with services spanning from basic transactions to advanced merchant tools and developer APIs.
This broad foundation has enabled Coinbase to weather crypto’ s notorious volatility better than most – though not without its share of bumps along the way.
Surviving the crypto rollercoaster Life in cryptocurrency is rarely dull, as Coinbase’ s own journey attests. The company has weathered dramatic market swings that have seen Bitcoin rocket to nearly US $ 70,000 before plunging back to earth, carrying Coinbase’ s fortunes along for the ride.
These cycles have forced tough decisions. In June 2022, as crypto markets froze in what enthusiasts grimly call“ crypto winter,” Brian announced an 18 % workforce reduction.“ We grew too quickly,” he admitted in a refreshingly candid blog post.“ It’ s on me.”
COINBASE
HEADQUARTERS: SAN FRANCISCO, CA, US
NUMBER OF EMPLOYEES: 3,700 + REVENUE: US $ 50.51BN NUMBER OF COUNTRIES: 100 +
56 June 2025