DIGITAL BANKING going to kidnap your kids,” according to his Forbes interview. In 2013, at 31, he founded Nubank alongside Cristina Junqueira and Edward Wible.
Their first product was a no-fee credit card managed entirely through a mobile app, addressing a market where annual fees for basic credit cards were standard practice and digital banking was limited.
“You want to position yourself on the side of the market [ in Latin America ] where there’ s scarcity”
DAVID VÉLEZ, CO-FOUNDER & CEO, NUBANK fintechmagazine. com 69