FinTech Magazine June 2025 | Page 89

FINANCIAL SERVICES

TITLE: SVP AND HEAD OF FINANCIAL SERVICES FOR NORTH AMERICA

COMPANY: AMDOCS INDUSTRY: FINTECH

Zur is an executive specialising in developing technology solutions that create personalised offerings and generate new revenue streams.

ZUR YAHALOM, SVP AND HEAD OF FINANCIAL SERVICES FOR NORTH AMERICA, AMDOCS

“ By offering specialised bundles of services, credit unions can drive new revenue, better engage their customers and increase loyalty.”

Much like larger financial incumbents and challenger banks, it’ s the adoption of data and AI that remains top of mind for credit unions seeking to deepen personalised offerings.

Meanwhile, cloud computing services enable improved efficiency and reduced costs, while superior mobile banking applications help credit unions give members access to financial solutions when needed.

Leveraging technology while maintaining the human touch A distinctive characteristic of credit unions in their digital transformation journey is an unwavering commitment to maintaining in-person experiences.

While advancing technologically, they’ re strategically capitalising on the retreat of major banks from local communities, providing personal services in locations that larger financial institutions are abandoning.

This community-focused approach particularly serves populations that still rely heavily on in-person banking and cash transactions, including vulnerable groups such as those on lower incomes, elderly individuals, and rural communities.

By thoughtfully balancing technological advancement with physical presence, these member-owned financial cooperatives ensure no one is locked out of financial systems in an increasingly digital economy.

“ We have a good view here that the future is technology and people, that’ s what is going to win the day, not one or the other,” explains Charles Driest, Chief Experience Officer at Farmers & Merchants Bank. fintechmagazine. com 89