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CLICK TO WATCH : ‘ CUSTOMER STORY ’ 117 your products and processes a little bit differently ,” he says . “ You have to ensure that they ’ re hardened , that they can withstand the forces of uptime , reliability and accuracy .”
Hawksworth and his team have worked diligently to ensure that the customer remains front and center of the firm ’ s vision . As a digitally-focused business , this journey starts with software development and , more specifically , product development . “ We have an intense focus on our products and solutions and how they meet our customers ’ needs ,” Hawksworth explains . “ From our Quality Engineers to our CEO , everyone is involved in the product experience creation . We measure usability , practice design-first thinking and , at the end of the day , we ’ re really passionate about taking the friction out of the process for our customers at every step .” To sum this up , one of the firm ’ s core values is to ‘ innovate and simplify ’. This simple mantra , Hawksworth believes , is one which is central to Progressive Leasing ’ s way of thinking .
To put this vision into motion , the business has turned its attention to
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