Plymouth Rock : Celebrating 35 Years
Plymouth Rock : Celebrating 35 Years
CLICK TO WATCH | 1:58
105
“ What happens in the background might be very complicated , but for you sitting on the other end of the chatbot , or our website , or the phone , it looks like three small steps ”
— Bill Martin , Head of the Home Insurance Group , Plymouth Rock Assurance an opportunity to do something more dramatic and sophisticated than what was being done .”
The goal at Plymouth Rock was to streamline the customer experience . Traditionally , acquiring home insurance is a complex process with dozens of lengthy questionnaires full of “ gotcha ” questions that either hike up the price or justify denying the customer . “ We did something similar to what a startup does ,” Martin says . “ We wiped the slate clean .” This allowed the company to establish a clear goal . “ We wanted to start with something very simple : what
www . fintechmagazine . com