STASHAWAY
Available online , the process for signing up can be done easily from a smartphone in less than 15 minutes . The user is asked a series of questions in order for StashAway to understand them and their “ risk appetite ”. Following standard KYC ( know your customer ) practices , new customers can expect to be fully onboarded within 24 to 48 working hours . “ Using CRM ( customer relationship management ), we leverage data to understand customer behavior and present the most ideal experience or content to them at any given point in time .” The objective , he continues , is not simply to convert the customer but actually to educate them on their investment journey .
“ We ' ve always tried to stay at the forefront of technological innovation in general , and that ’ s helped us build a very strong engineering team . By keeping our
“ Our customers are extremely satisfied with the returns that they ' ve achieved so far ”
NINO ULSAMER CO-FOUNDER AND CTO ,
STASHAWAY
processes very agile and fast , we ’ re able to react to customer feedback quickly and therefore able to continuously innovate .” Despite this , however , Ulsamer is clear that there are still challenges to operating in the APAC region . With myriad local regulatory requirements to consider in each area it operates in , the company has to maintain a close working relationship with regulators in