FinTech Magazine - March 2021 | Page 66

STASHAWAY
each territory . “ Also , if you look at a customer in Singapore and compare them to a customer elsewhere , they ' re going to be very different and have separate expectations about the product ,” he adds . Therefore , StashAway is careful to conduct market research and interviews with potential customers from the very beginning . Doing so allows it to adjust its product and messaging to cater for those variances . In a clear display of transparency and customer focused innovation , StashAway even helps its customers comprehend complicated clauses in its terms and conditions by adding a ‘ translator ’ for legal jargon .
Despite the difficulties of 2020 , success has followed swiftly in StashAway ’ s wake and 2021 is off to a remarkable start . The company recently announced that it is now managing over US $ 1bn ( SG $ 1.35bn ) in assets , achieved through StashAway ’ s

154

Number of Employees

2016 Year Founded

Nino Ulsamer talks about the benifits of Stash Away 66 March 2021