Q4
marketplace reputation when it comes to investor relations , a critical element of the company ’ s success story .
“ It ’ s almost a match . com story here . Corporate issuers need to attain and maintain their investors and without insights from our platform , there are a lot of dates and only a handful of marriages . It ’ s critical to make sure the marriages happen on the right basis and that ’ s where Q4 comes in .”
“ Numbers are an outcome of how you operate , you therefore can ' t understand the numbers if you don ' t understand the operations of the business ”
DONNA DE WINTER CFO & COO ,
Q4
But , on a more serious note , she points out that the investor relations programme and strategy is critical right now because asking investors to believe in their company and the investment thesis in a market that ' s out of control is challenging . But , she says that part of Q4 ’ s success can be attributed not only to their long-term marketplace experience , but also to their technology and service offerings focused purposefully on IR .
“ We chose a path to offer technology and service . And , within the services org , we have accumulated well over a hundred years of