Q4
IR expertise . This goes across many types of markets , companies , and industries .
“ We work closely with IR Agencies and see the importance of the entire capital market ecosystem . While we don ' t compete with IR Agencies , we ' ve been in their shoes as practitioners , which differentiates us when serving our 2,700 clients . We know there isn ' t an investor relations programme that can solve what ' s going on in the stock markets right now . There is just operating soundly , challenging your business investments to their outcomes , sticking to your strategy , and your performance against your peers . Our clients value our support in these times .”
Operating as a CFO and COO Once again driving her actions from a place of practicality , de Winter made the decision to occupy two C-level positions – simultaneously .
“ Numbers are an outcome of how you operate , and , therefore , you can ' t understand the numbers if you don ' t understand the operations of the business . I had that broader understanding as a CFO . No number happens by accident ; it is an outcome of your business strategy , of your operations .”
She is clearly comfortable with this duality that she has occupied since June 2022 – and little wonder , as prior to her COO appointment at Q4 , she was a CFO for 25 years , thus is adept at large-scale numbercrunching . “ I have the history of being the shortest tenured board member for the company ,” she laughs .
“ I came in as a guest , was approved as a board member , stepped out ; two weeks later , I resigned so that I could become COO in the company . It was a fantastic opportunity and I was hugely excited to join . Since then , I ' ve been with the company for
92 March 2023