HOME CREDIT VIETNAM
WATCH NOW digital age – has helped the consumer finance institution significantly ramp up its client base . “ Throughout our journey , we ’ ve been adding more innovation to help improve financial inclusion for all ,” says Khang .
“ We ask the key questions ,” Khang adds . “ How do you move offline people to online ? How do you get online people to be interested in very offline-ish financing solutions ? So it ’ s about innovation , but it ’ s also about bringing basics and foundation to these customers .
“ Today we are onboarding customers through our Home App , and we ’ re able to build a relationship with them through a smartphone or personal device . This allows us to acquire more customers and also improve retention . We see 67 % of customers returning to us which for me , really highlights the strength of our product .”
Of course , given the client base Home Credit Vietnam tailors to , responsible lending is a significant point of operation the credit union has to get right . “ Responsible lending is key for us ,” Khang adds .
“ By improving our level of financial inclusion , and reaching more of the underserved , we can enhance our knowledge of responsible levels of lending for customers , and get it tailored to their specific needs with a wider pool of data .”
There are other initiatives Home Credit Vietnam runs too , including Home for Life , which helps clients plot a path to lend properly and meeting payments . This is all part of the consumer finance institution ’ s holistic approach to financial inclusion for all in Vietnam . Sustainable finance front of mind By meeting its financial inclusion goals , Home Credit Vietnam can meet another , significant aim : sustainable financial services .