FinTech Magazine March 2024 | Page 107

Creating and maintaining sustainable communities is something Home Credit Vietnam , and Khang personally , takes very seriously . “ Our Home for Life initiative gives 0 % interest loans to disadvantaged women to empower them to take ownership of opportunities in life ,” notes Khang .
“ This can massively help improve the standard of living for single mothers , and by offering 0 % interest , this could make a huge difference and enable them to , for example , buy another cow to help nourish their young families . So we must support them in this way and build sustainable communities .
“ Not everyone may be aware of it , it may not be called sustainability , but all of this is part of the journey towards sustainability , from the customer standpoint right through to our bottom line and our profits .
“ If you want to make sure the customers are returning , then you need to treat them sustainably . You need to be there for them for the 15 years we have been and the next 15 years too , because you are relied upon . That is more important than focusing your organisation purely on its profitability , for example .”
Home Credit Vietnam : Sustaining growth for the future Of course , the key to continued success for Home Credit Vietnam is continuing to reach more underserved customers sustainably . While the consumer finance institution has mastered sustainable offerings offline , in the future , the firm wants to up its “ sustainable digital finance ” capabilities . fintechmagazine . com 107