For Khang , this is about “ onboarding a new generation of customers in the lending journey digitally ”.
He adds : “ We believe it ’ s so important to engage with Gen Z consumers , to really give them financial products that are easy for them to understand and improve their financial literacy .
“ To reach them , we need to push forward with our sustainable digital finance initiative , keeping our focus on customer-centricity as we engage with the next generation of lenders .”
What ’ s more , while outlooks for the future may sound technical and futuristic , it ’ s actually “ very simple ,” as far as Khang is concerned . “ It ’ s about doing things right by being customer-centric ,” he notes .
“ We want to make sure our financial services are prioritising customer needs and continue to serve the overall well-being of our community . So in the future , it ’ s all about continuing what we ’ re doing offline and extending those capabilities online .
“ It ’ s about adding more digital capabilities to what we offer and providing a seamless transition from our offline to online services over time . We want to have the best of both worlds , in-person and digital , as we gradually move into the online age . We ’ re working for today while addressing the needs of tomorrow .” 108 March 2024