LAURA MILLER
TITLE : CHIEF REVENUE OFFICER AND GLOBAL HEAD OF ECOMMERCE
COMPANY : NUVEI
Delving further into this topic , Miller says it is important to first step back and understand why improving authorisation rates is so highly prioritised by merchants .
“ Authorisation rates can have a really meaningful impact on merchants , their brand and their bottom line ,” she explains .
“ Imagine a merchant has worked hard to get a customer to fill up their shopping cart , to be ready to spend money , and their payment method isn ’ t approved or isn ’ t available . More often than not , those customers abandon their cart and they go somewhere else .
“ For a merchant with hundreds of transactions a day , even losing 1-2 % can be really meaningful . And it ’ s not just about
Laura Miller is a renowned name in the financial services industry , with nearly 25 years of expertise in strategic planning , sales leadership , and business development within the payments sector . Laura has held prominent positions at leading global financial institutions and prior to joining Nuvei , she served as President of JPMorgan Merchant Services , overseeing the bank ’ s commercial relationships with its largest global customers . Her tenure at American Express also showcased her exceptional talent , where she played a pivotal role in driving sales growth and client management in the commercial card segment . fintechmagazine . com 73