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maximising that existing customer because , if a new customer had that experience , they might not come back and you ’ ve lost the potential lifetime value .”
So , in a world where transaction efficiency is not just desired , but required , and where merchants have countless payment processing choices , authorisation success becomes integral .
Nuvei understands this and is laserfocused on optimisation , intelligently utilising functionality at every stage of the transaction and empowering customers to achieve the highest-possible approval rate .
Historically , clients see improvements ranging from 1-3 % simply by moving from a legacy payment provider to Nuvei , but there is more to this than just the technology application itself .
Miller points out that consultation also plays a major role in this process .
She continues : “ The reality is , there are many things we talk about in the payments ecosystem that can have an impact , including the merchant . How easy is their webpage to use ? What is the timeframe for customers when they go to the payment page ?
“ So , we work with them on every single step of the process to share insights and best practices from across all industries that apply well .
74 March 2024