DESJARDINS
“ We define financial empowerment as the capacity of a member to manage their day-to-day finances with the approach to reach their unique goals ,” says Nathalie .
Banking ’ s next digital frontier Digital banking has solved the basics . Customers can make payments , transfer money and deposit checks through mobile apps , while branch transactions have largely moved online .
The challenge for financial institutions now lies in recreating the personal relationships of traditional banking in the digital space .
This shift requires banks to rethink how they deliver financial advice and maintain customer connections through digital channels .
Simple automation is no longer enough – institutions must find ways to provide personalised service at scale .
“ Looking back , the banking industry has been successful at bringing everyday banking operations online – transfers , payments , deposits ,” says Mathieu . “ The next stage is bringing customer intimacy to digital platforms and reinventing how we interact with customers in a digital era .”
fintechmagazine . com 29