BREAKING UP WITH HIGH STREET BANKS – TODAY ’ S CUSTOMERS ARE FICKLE WITH THEIR FINANCES
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‘ The younger generation is typically far more open about its spending habits ’
There ’ s a definite market demand for consumer banking solutions to help people gain better control over spending and saving , but the traditional banking sector has been slow to respond . However , the advent of open banking , allowing customers to share their financial data with third parties , has prompted new market entrants offering money management apps that put customers in control . This competitive threat has given traditional banks the impetus to develop their own solutions , and they have little time to lose .
— Rupert Spiegelberg CEO , IDNow
BREAKING UP WITH HIGH STREET BANKS – TODAY ’ S CUSTOMERS ARE FICKLE WITH THEIR FINANCES
It used to be said that you were more likely to get divorced than to break up with your bank . Bank account switching has historically been low in the UK with the big four High Street banks enjoying strong brand loyalty . They can ’ t afford to be complacent , though , as this isn ’ t the case for younger customers . 82 % of millennials are open to switching banks , and just over half of them say they would switch to a different bank if it
MAY 2019