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67 offered a better mobile app or other superior digital facilities .
Money management tools are high on the list of factors influencing the choice of bank for younger customers . Research by Business Insider found that features such as being able to set spending limits , see all their accounts through a single interface and even being able to compare their spending habits with others are important to customers when choosing who to bank with .
The younger generation is typically far more open about its spending habits and prepared to share valuable data if doing so offers tangible benefits . These might include an app that automatically transfers money from one account to another to prevent it going overdrawn , that automatically sweeps any extra cash into a savings account or provides alerts when better deals on financial products become available . Automation that delivers the best customer outcome without them having to make any effort is a crucial feature across many money management tools .
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