DIGITAL-FIRST DEMANDS A DIFFERENT DEVELOPMENT APPROACH
CYBERSECURITY
As the market changes , both established and challenger banks must create and roll out these kinds of products faster than ever before to compete for increasingly ‘ switchy ’ customers , and money management tools are a key battleground for differentiation . This demands a swifter , more iterative approach to highly customer-centric product development . Being digital-first is no longer an option for banks , it ’ s a necessity .
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DIGITAL-FIRST DEMANDS A DIFFERENT DEVELOPMENT APPROACH
Of course , just like New Year ’ s resolutions , saying you want to take a digital-first approach and actually achieving it are two different things . If you ’ re a traditional bank , you have the challenge of integrating with legacy systems , and even relative newcomers to the industry need to have the right development platforms and approach to keep pace with a sector that ’ s becoming increasingly dynamic .
A company that anticipated the changing shape of customers ’ money management needs earlier than most is thinkmoney . Designed to take the stress out of budgeting , their current
MAY 2019