adoption of digitalisation within the banking ecosystem , there are multiple drivers accelerating the proliferation of this technology and the transition towards a more customer facing ecosystem . These include :
Customer attitudes “ Digital attitudes among customers affect demand for integrated propositions ,” states Accenture . In the recent decade , Microsoft has seen millennials become “ decidedly more entrepreneurial in mindset than any previous generation . They want to be in control of their own finances and are far more willing to embrace a self service model . They are more likely to question prevailing wisdom , eschewing a one-size-fits-all mentality , preferring instead to assemble their own solutions from diverse service providers .”
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Technology “ In our fully mobile , app-driven world , customers demand simplicity and are far less complacent when confronted with structural inefficiency ,” Microsoft affirms . “ They want services that are
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