FinTech Magazine May 2020 | Page 52

BANKING
52 mindset shift when it comes to collaboration and partnerships . “ It ’ s new ways of thinking that are required . One that places the customer experience and user journey at the forefront , in order to map a course for new products , services and ways to connect . That kind of thinking may be the natural perspective of fintechs and new entrants , and it ’ s time to see if traditional banks can join them ,” comments PwC .
Core elements banking ecosystems need to focus their attentions on in order to remain competitive amidst fintech and new entrants include :
Data Mastering data and leveraging breakthroughs in technology such as cloud platforms , analytical capabilities , and augmented intelligence , can create levels of customer engagement and operational efficiency that were unimaginable before . “ Using information in meaningful and straightforward ways has become the new standard in this digital era . But first , internal and external data must be aggregated , integrated , and made available to the right person at the right time via the right channel ,” says Microsoft .
This can be done by using intelligent
MAY 2020