Agility Customers are increasingly looking for intuitive experiences , a partner that understands their needs and can anticipate when their assistance is needed . Data , relationships and trust are the most valuable assets for maintaining a competitive advantage . Creating an ecosystem of trusted platforms will help provide seamless , reliable and secure services . marketing tools to transform data into actionable insights . “ The value of an ecosystem can be found in the number of interactions among partners , as well as in the data shared with the orchestrator . Operating such an ecosystem requires sophisticated marketing and analytical capabilities to aggregate multiple data sources — leveraging external data as well as internal data — and extract actionable insights , which can then be translated into personalised commercial promotions in a timely manner through the most appropriate channel for each customer ,” adds Accenture .
Experiences Bringing it back to the continuous driver facing digital banking ecosystems is the experience . Traditional customer interaction methods have created general apathy and disengagement between the ecosystem and customer . “ Younger generations in particular are much less likely to have patience for time consuming processes and sub-par customer service experiences ,” says Microsoft . “ Understanding this customer behavior and offering tailored products and responsive services , lays the foundation for a more relevant and trusted relationship . Rebuilding confidence fuels trust — leading to adoption and , ultimately , loyalty .”
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