FINASTRA
: World Leader in Financial Technology
“ I saw a tremendous opportunity to shape the APAC marketing organisation and invest in digital technologies that enable us , with new insights and innovative services , to address customers ’ increasingly-sophisticated desires and needs . We have transformed marketing to become the headlights of the business ”
SMITA GUPTA GLOBAL HEAD OF PLATFORM ECOSYSTEM , DEVELOPER AND MARKETPLACES MARKETING , FINASTRA launched a solution to support the CARES ( Coronavirus Aid , Relief and Economic Security ) Act , and created a virtual lending platform to help process loans for small businesses as part of the US Government ’ s Payment Protection Programme ( PPP ). Elsewhere , Gupta adds , Finastra has been keenly exploring new ‘ finance for good ’ alternatives , many of which , because of pandemic-related digital transformation acceleration , have been brought forward a lot sooner . “ What might have taken years has had to be completed in months . Businesses have seen a reduction in cash transactions in favour of contactless payment methods , and cloud technology has enabled businesses to keep running by allowing employees to work from home .” The latter development has applications not just relating to business continuity but also reduced carbon emissions through less staff commuting . During the peak of the pandemic , Finastra also operated remotely , with over 90 % of its
30 May 2021