FINASTRA employees working at home , enabling it to roll out mission-critical tech for banks and financial institutions while also prioritising the wellbeing of its people .
If one attempted to summarise Finastra succinctly , then ‘ unlocking new digital ecosystem opportunities , fuelling smart growth , and future-proofing organisations ’ would be a good start . A critical pillar of its capability to fulfill these goals is FusionFabric . cloud , an open and synergistic developer platform and app marketplace for the finance industry . “ We ' re encouraging collaboration and enabling banks to access innovation faster , such as via sprint programmes and 100-day jumpstart initiatives ,” says Gupta . A champion of Open Banking , Finastra ’ s solutions can help accelerate innovation by utilising APIs that allow disparate products and modules to combine in refreshing new ways . With capabilities that extend from retail and corporate banking to payments , lending , and capital markets , FusionFabric . cloud can facilitate :
• Collaboration
• Accelerated innovation and product time to market
• Enhanced customer engagement
• Better decision-making through data insights
• Optimised workflows
• New revenue streams
The company isn ’ t just enabling change for others ; things are evolving at Finastra , too . Placing increased emphasis on integrated digital marketing and leveraging data analytics to personalise products to customers ’ needs , Finastra is also considering new ways of operating internally . “ We ’ re reimagining the workplaces of the
EXECUTIVE BIO
SMITA GUPTA
TITLE : GLOBAL HEAD OF PLATFORM ECOSYSTEM , DEVELOPER AND MARKETPLACES MARKETING
INDUSTRY : FINANCIAL SERVICES LOCATION : LONDON
Global Marketing Executive , influential thought leader , keynote speaker and pioneering advocate for diversity and inclusion in the technology industry . Known for high-impact global marketing transformations in fintech , SaaS and cloud technology sectors as a pacesetting leader who reinvents organisations into future power houses for sustained relevance and growth .
As a visionary change maker , has led global teams to deliver business growth through new models of platform and marketplaces development .
Currently , Smita leads Finastra ’ s global platform ecosystem , applications and marketplaces marketing function . She has created a commercially driven , diverse global marketing organization focused on innovation , go-to-market strategies , partnerships , revenue generation and growth .
fintechmagazine . com 31