SANTANDER UK
charge to where a sales-minded person in charge , that is when they ' ve stopped innovating and only want to sell as much as possible in an established market ”
“ I think he speaks to the idea in that quote that businesses should serve a purpose and the purpose is manifesting the product and via their products is how they deliver the business ' s purpose for its customers .
“ Practitioners in technical areas have to bring that sort of experience of how to execute something well in a domain . In digital , you need to have that technical understanding of what ' s possible with technology and which platforms suit which use case , particularly banking is now moving into data and data science . I think first-hand experience can ' t be beaten .”
“ However , the digitalisation of any one industry vertical is more difficult in its idiosyncrasies than perhaps the digitalisation of a generic task . So if you take a platform
62 May 2021