FinTech Magazine - May 2021 | Page 63

“ Digitisation unlocks all those opportunities , which maybe wasn ' t possible in processes and systems ”

“ Digitisation unlocks all those opportunities , which maybe wasn ' t possible in processes and systems ”

JONATHAN HOLMAN HEAD OF DIGITAL , SANTANDER CORPORATE & COMMERCIAL BANKING like Salesforce which digitises CRM in servicing and marketing activities as a configurable tool helps every company complete those tasks .”
“ But then it takes an nCino or a financial services cloud from Salesforce itself to begin to build that vertical specific capability . That concept , existing in technology , is that it has to get verticalised in order to continue to have traction and continue to improve how an industry functions ; that speaks to the idea
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