FinTech Magazine - May 2021 | Page 66

SANTANDER UK

HOW SANTANDER UK HAS BECOME THE ‘ BANK OF CHOICE ’

Since its entry into the UK market in November 2004 , Santander UK has transformed from its heritage of three former building societies to a full-service retail and commercial bank with focus on its digital future .
Santander UK is a wholly-owned subsidiary of the major global bank Banco Santander . Milestone moments include :
• 2004 – Acquisition of Abbey National
• 2008 – Acquisition of Bradford & Bingley
• 2009 – Acquisition of Alliance & Leicester
• 2011 – Breakthrough programme launched bringing funding , expertise and business support to high-growth SMEs reinforcing its commitment as the ‘ Bank of Choice ’
• 2012 -1 | 2 | 3 World suite of products was launched – embodying our vision of Simple , Personal and Fair banking for all
• 2014 – Santander UK Group Holdings plc established to create a ' single point of entry ' in case of resolution
• 2015 – Launch of the kitti and spendlytics apps
• 2016 – Launch of investment Hub , a digital end-to-end mortgage application process , the kabbage online loan platform
• 2017 – Roll out NeoCRM a customer relationship management tool
Steve Jobs did , you didn ' t know you want an iPad , until I showed you one . Sometimes , transformation is that radical – people can ' t even imagine it if they don ' t know what ' s possible with technology or how something could be re-imagined from a first principle .”
Operational excellence Looking ahead , Holman said he is excited about the next digital phase which is focused on listening to feedback from colleagues , customers and creating operational elegance .
“ We have to continue to listen to stakeholders like every major business does from Netflix and Apple or Amazon . They ' re constantly iterating their software ,
66 May 2021